How and why this website uses cookies.
Cookies and similar technologies help this website function reliably and provide a smoother experience for founders and leaders exploring the academy. This page explains what they are, which we use and how you can manage your choices.
We aim to keep tracking modest and purposeful. You can review or adjust non-essential cookies at any time using the tools described below.
Short overview
We use cookies primarily to keep the website running, remember basic preferences and understand how visitors use the site in aggregate. We do not use them to run aggressive advertising campaigns or to sell your personal data.
1. What are cookies and similar technologies?
Cookies are small text files stored on your device when you visit a website. They help the site remember certain information about your visit, such as language preferences or whether you have already seen a particular notice.
This Cookie Policy also covers similar technologies that may be used for comparable purposes, such as local storage or pixels. The focus, however, is on cookies, as they are the most commonly used tool on this site.
When we use the term “cookies” on this page, it should be understood to include similar technologies where applicable, unless otherwise stated.
Why cookies are used on this website
- To make the site function correctly and securely on different devices.
- To remember that you have seen important notices, such as cookie banners.
- To understand, in aggregate, how visitors navigate the website so we can improve structure and content.
2. Types of cookies we may use
We group cookies used on this website into several broad categories. Not all cookies listed below will always be active, but these categories give you a clear view of why cookies may be present.
Strictly necessary
Essential for the website to function, for example to load pages securely, route traffic correctly or remember basic technical settings. These cookies cannot be switched off via on-site tools and are usually set in response to actions you take.
Preferences
Help remember choices such as language preferences or whether you have dismissed a particular banner, so that you do not have to repeat the same steps each time you visit.
Analytics
Provide aggregated information about how visitors use the site (for example, which pages are visited most often). This helps us understand what content is genuinely useful for founders and leaders.
Optional or marketing
Used, where applicable, to understand interest in the academy or to measure the effectiveness of external campaigns. Such cookies are only used with your consent, where required.
3. Third-party tools and analytics
To understand how visitors use this website in aggregate and to maintain reliability, we may use third-party tools such as analytics or performance monitoring services. These tools may set their own cookies on your device.
Where such tools are used, we aim to configure them in a privacy-aware way, for example by focusing on aggregated statistics and avoiding unnecessary identifiers. We do not use analytics to build detailed profiles of individual visitors.
If you prefer not to be included in analytics cookies, you can usually opt out through the cookie banner, browser settings or add-ons provided by some analytics platforms. Details may vary depending on the tools in use at a given time.
Cookies set by third parties
Some cookies may be set by third parties that provide services embedded on the site (such as video hosting or analytics). These providers have their own privacy and cookie notices.
Where reasonably possible, we link to the relevant third-party information pages in our main Privacy Policy or within the tools we use to manage cookie consent.
4. How you can manage cookies
You have several options to control or limit how cookies are used on this website and in your browser in general.
- On-site tools: where available, you can use the cookie banner or preference centre to accept, reject or adjust non-essential cookies. Essential cookies cannot usually be disabled, as they are required for basic functionality.
- Browser settings: most browsers allow you to block or delete cookies, be notified when a cookie is set or configure rules per site. You can typically find these options in the privacy or security section of your browser settings.
- Device-level controls: some devices and operating systems provide additional controls for tracking technologies. These may affect how cookies and similar tools behave in different apps or browsers.
If you block or delete cookies, some parts of the website may not function as intended, and certain features may become unavailable. Essential content, however, should remain accessible.
Your choices are respected
When you choose to decline certain types of cookies using the tools we provide, we aim to honour that choice within the technical limits of the systems involved. Some essential cookies may still be used to record and enforce your preferences.
If you change your mind later, you can revisit your cookie settings (for example, via a banner link or site footer) and adjust your selection.
5. How long cookies stay on your device
The lifetime of a cookie varies depending on its purpose. Some cookies are deleted automatically when you close your browser (session cookies). Others remain for a longer period until they expire or you delete them (persistent cookies).
We aim to set reasonable lifetimes that support the intended function (for example, remembering that you have already seen a notice) without keeping identifiers longer than necessary.
Specific durations may change as we adjust the tools used on the site. Where relevant, more detailed information may be provided in pop-ups or settings panels associated with the cookie banner.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example when we introduce new tools, adjust our use of analytics or respond to changes in applicable rules.
When we make meaningful changes, we will update the date below and may provide additional notice on the website, such as via a banner or separate message.
Last updated: 2025 (please review this page periodically for the most recent version).